There are so many SEO tips floating around on the internet. The first problem with this is that it makes SEO even more complex than it already is. The second problem is that becomes so difficult to wade through a myriad of tips to find the right ones.
Keep the number of links on a page under 100
While Google recommends that you keep the number of links on a page under 100, this is not for search purposes, but design and user experience purposes. In fact, Matt Cutts published a page with close to 200 links on it.
Why does Google recommend you limit the number of links to 100? It used to be that Google would only index up to 100 kilobytes of a page that equaled to about 100 links. Now Google can easily index a page much larger than that.
So, what happens if you decide to place more than 100 links on a page? Google might crawl you and look at you as a spammer.
However, what you do might be legitimate, and having over a hundred links, as Cutts does, can also work if it is justified. In that case, you will only pass on a limited amount of PageRank because there are tons of links on that page.
How the user experiences the page is more important these days than PageRank or pure SEO measures, so limiting 100 links to a page is a good idea.
Optimize your blog to improve its load speed
Site speed is known to be a search engine ranking factor and for a reason — it greatly influences user experience, something Google’s crazy about. So, why risk your rankings and ignore the site’s performance?
Our own tests confirm that page speed plays a big role in ranking fluctuations, so it’s a good idea to follow Google’s advice (and they don’t give us many, do they?) and make your blog lightning fast by:
Avoiding landing page redirects.
Improving server response time.
Leveraging browser caching.
Optimizing CSS Delivery.
Prioritizing visible content.
And as your competitors will optimize the performance of their websites as well, you’ll need to monitor and tune your blog on a regular basis.
You should have a master list of keyword ideas before you start writing. This list would be composed of all the keywords and phrases that relate to your products or services. They would be what you think someone would type into a search bar if they wanted to find such products or services. These are the terms that are most relevant to your business.
You don’t need to use any tools at this stage, contrary to some SEO tips out there. Just brainstorm as the master of your business who knows more about it than anyone else. Using tools will just distract you from getting the most relevant ideas down and confuse your results.
When you have your master list, then you can use a tool like the Google Keyword Planner to check the numbers. This tool is free but will show you pretty accurate data on the actual value of your ideas. You’ll see how many people type in these keywords and whether you will be competing with a lot or a few other web pages for rankings. You’ll also be able to get more ideas based on your initial ideas, with the data.
Note that you’re going to get a lot of wild suggestions. Make sure to go over any suggestions from the tool and check for relevance. Then you can sort your expanded keyword list based on value as well as relevance.
The combination of a hot topic with a highly relevant keyword or phrase will allow you to hit the mark on the technical side as well as the user side.
Optimize Blog Titles with SEO Friendly Keywords
Before you get scared away, I’m not going to get into metatags or altering your blog’s HTML. The whys and wherefores are better left to people who make a career of this stuff.
Ask a question:
In late September (yes, SEO optimization moves fast) when the Hummingbird update came out, Google optimized its search algorithm to reward questions.
Google is moving towards organic, human interaction (think Google Glass or SIRI). It wants people to use its search function naturally. Have a question you want to be answered? No longer will you have to type ‘SEO + Blogs + (small business) + (top tips)’. Instead, you’ll say to your glasses, ‘How can I increase my business blog’s SEO?’
Tap into this for your blog titles. Here are a few suggestions:
Fall Fashion: How to Get the Most out of the Same Pair of Boots
What the New Google Search Algorithm Means for your Business’ SEO
How the Science Behind A/B Testing is Changing Small Business
10 Tips: How the First Generation of Mobile Users is Changing PR
Consider the words you use:
The words you use matter. For instance, the term ‘SEO’ was searched 79,500 times in the past month while ‘search engine optimization’ was only searched 16,400 times. Which one have I used in this article’s title? That’s right.
To find the most-searched-for words and phrases I recommend sites like Wordtracker for small businesses. It’s free, easy-to-use, and updated weekly so you know the results you’re getting are accurate.
Put keywords at the beginning:
Google’s search algorithm rewards blog articles with keywords at the beginning of the title. Keep this in mind:
‘Fall Fashion: Get the Most out of One Pair of Boots’ will appear in Google search before ‘Get the Most out of One Pair of Boots this Fall’
Remember to also test your blog titles to see what your readership responds to. If you’re looking for proven blog formats, read my article 10 Sure-Fire Blog Title Formulas that Attract Readers.
Optimize your images
Let’s discover together the way to SEO optimization of your images. You need to optimize your images to make your blog or website usable and accessible to the people you want to reach. People who need to read the page in the best possible way.
Attribute Alt Images
The alt attribute is one of the primary elements to optimize images for Google because this text is read by search engines and linked to the visual that understands it. All this without counting that, coherently with W3C, the alt attribute is indispensable for the accessibility of a website. The text chosen provides a unique solution to images that do not appear on the page.
It is important to remember the keywords of the alt attribute. This is often an essential aspect of SEO image optimization.
Top Tip #4: IMG ALT Tags: Whenever you put an image in your blog article, throw in < IMG alt “[relevant key search word]”> before the “< src= ”. What this does is generate traffic to your article via google image search. When someone types in the keyword you’ve included, your article’s images will show, and people will traffic to their source. (By the way, I’ve had to add some spaces to this code to get it to show up, as our CMS thinks I’m actually trying to add code. Remove them to implement this tactic.
Grow your social media community
Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.
Build communities on the big three networks – Facebook, Twitter (the best networks for content sharing), and LinkedIn. If you publish content in multiple formats (images, PPT, infographics, videos, PDFs), you should expand your list of networks to include Pinterest, Slideshare, YouTube, Vine, and Visual.ly.
Engage your social community by sharing third-party content as well as your own blog content (I recommend a ratio of 80:20 for third-party versus your own content) so that your community knows that you’re interested in sharing great content, and not just plugging your own.