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Search engine optimization (search engine optimization) very much revolves around Google nowadays. However, the exercise we now understand as search engine marketing really predates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it can be argued that search engine optimization and all matters seek engine advertising and marketing began with the launch of the primary internet site published in 1991, or perhaps while the primary net search engine launched, the tale of search engine optimization “officially” starts a bit later round 1997. According to Bob Heyman, author of Digital Engagement, we can thank none other than the manager of rock band Jefferson Starship for helping give beginning to a new discipline that we would develop to know as “search engine optimization.” You see, he become quite dissatisfied that the officia

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On-page SEO & off-page SEOThe terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website On-page SEO is everything you can do on the website – from the optimization of content through technical aspects. Keyword research#, Content optimization#, Title tag optimization#, Page performance optimization#, Internal linkingThe goal is to provide both perfect content and UX while showing search engines what the page is about. Review Your Target KeywordsTake a second look at the keywords you are targeting. There are many reasons why you may want to consider targeting new keywords. First of all, you may want to target a new customer audience. In order to do that, you may want to target different or under-performing keywords. It is good to do some testing by targeting different keywords and see which ones bring you in the b

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