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বর্তমানে অনলাইন এ সবচেয়ে পরিচিত শব্দ গুলোর মধ্যে একটি হচ্ছে এস ই ও । আমরা অনেকেই এই এস ই ও সম্পর্কে জানি আবার অনেকের এস ই ও নিয়ে জানার আগ্রহ আছে । এস ই ও এর পূর্ণ অর্থ হচ্ছে সার্চ ইঞ্জিন অপটিমাইজেশন । কিন্তু এই সার্চ ইঞ্জিন অপটিমাইজেশন এর সংজ্ঞা অত্যন্ত ব্যাপক । সময়ের সাথে পরিবর্তনশীল এস ই ও এর নিয়ম গুলো । আর এস ই ও ক্ষেত্র সব যায়গায় ই রয়