What Is Instagram Marketing? Instagram marketing is the process of promoting your business through the free Instagram app. This strategy can include publishing various high-quality types of content. Paid advertising (also known as sponsored posts), and general social media management techniques. Why Is Instagram Important For Marketing?Using Instagram for business marketing is important. Because it provides brands like yours an opportunity to promote your products and services to millions of users. Not only can you reach large, new audiences through Instagram. You can also increase brand visibility, build strong customer relationships, yield higher engagement, and generate more sales and revenue for your business. It’s important to emphasize that Instagram is steadily turning out to be one of the most popular and engaging social media apps. With over 25 mill