Why is SEO content important at all stages of the customer journey?When putting your writing skills to use, you need to work out not only what your customers want, but what they’re searching for at each stage of the customer journey. It’s vital to match the purpose of your content to your user’s search intent. Google is really good at understanding what keywords and search terms people use when they’re looking for different types of content. It then serves different types of content, depending on whether the user is looking for more general information or is looking to buy there and then. Your content writing needs to be planned out to meet them at every step along the way. That way you can make sure you’re filling any gaps in your existing content. In the early stages, where you’re focused on attracting the attention of buyers searching to educate themselves online