How to Make Money on TikTok: Monetization And Influencer


Can you make money on TikTok?
The short answer is: Yes, you can make money on TikTok.

But just like painting a picture or determining your ex’s ex’s relationship status, making money on TikTok requires a little creativity. While there are official, app-funded methods of earning cash (see Strategy #4 below), there are plenty of other ways that you can make money on the platform—even if you don’t have a ton of followers.

Similar to social media creators active on other platforms, many TikTok users have already reached financial success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will probably look familiar (check out our guides to making money on Instagram and Youtube).

Know Your Competitors

Want to make money on TikTok?

First, you need to understand how easy or tough it will be for you to do that by checking out your competition.

Once you decide what audience you want to target, you should check out all the influencers who are targeting a similar demographic.

Check out their videos. See what kind of content they are posting and how many likes or shares they are getting for each. You can always do something similar or take inspiration from their work and improvise.

Try to figure out what is missing that other influencers are not providing. Work on the missing link and develop your content, keeping that in mind.

For example, if most of the people are doing lip-sync videos and you want to do the same, then you can find some quirky songs which will be different from the existing ones.

Land brand partnerships

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace.

Another way that creators can make money from their content is through sponsored posts. This typically happens when you have established a following and either get approached by brands or you approach them directly to offer your services.

You don’t need millions of followers in order to have brands partner with you. The great thing about the TikTok platform is that they have a place for creators to go and register in order for brands to find them.

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that:

Define your niche
Interact with other TikTokers in your niche
Engage with your followers
Post on a consistent schedule– at least twice per day around the same times
Use trending music and hashtags
Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods.

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TikTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship.

Publish Sponsored Posts

Another way to monetize your TikTok account is through sponsored content. This is when brands approach you (or you approach them) to feature their offerings in your video. In return, they pay you a fee to compensate for your service.

You can start by working with smaller brands to build up your portfolio. Reach out to local businesses in your area to see if they’d be interested in getting featured on TikTok. It might be a good idea to charge a minimum fee in the beginning, then work your way up once you start gaining recognition as a TikTok creator.

But if you’d rather charge high and have brands come to you, consider joining the TikTok Creator Marketplace (TCM). For those unfamiliar, TCM is a collaboration platform that allows brands to connect and run marketing campaigns with TikTokers.

Post sponsorship is one of the significant income sources for TikTok influencers. Companies collaborate with TikTok influencers with a substantial and relevant fanbase by sponsoring their videos for better publicity and authenticity. According to Business Insider, the average income for sponsored videos ranges from $0.01 to $0.02 per view.

TikTok creator marketplace

However, you need to have over 100,000 followers, be at least 18 years old, and receive over 100,000 video likes in the past 28 days to apply.

So if you’re a new creator, it’s best to focus on making creative TikTok videos that you can share with brands to get some sponsorships.

  1. Sell Your Own Products

If you’re from the US, Canada, or the UK and have a TikTok for Business account, you might be able to add a shopping tab and product links to your profile.

The shopping tab is basically a new feature resulting from TikTok’s partnership with Shopify. It’s designed to help TikTokers with a Shopify store promote their products through the app. Users who click a product link are redirected to the merchant’s Shopify store for purchase.


Although it’s not a direct way of making money on TikTok, you’d still earn by generating sales for your business.

Pro tip: If you don’t have a lot of followers on TikTok, you can endorse your products by creating unique TikTok videos. For instance, if you have a business selling food products, you can make 30-second recipe videos and share them on TikTok. Be creative!

Grow and sell TikTok accounts
Another way to make money on TikTok is by growing and selling TikTok accounts.

This is already popular on Instagram. Instagram users like 23-year-old Ramy Halloun makes $30,000 annually from flipping Instagram accounts.

This strategy can be replicated on TikTok.

To get started, find a niche and start creating interesting content around it. After growing the account to a certain level of followers and engagement, you can reach out to the brands in that industry and sell the TikTok profile to them.

The easiest kinds of accounts to sell are themed accounts. It’s harder to sell personal accounts because they cannot be easily replicated by the new owners. With a themed account, you can easily find buyers. The followers of the profile are engaging with the account because of its theme. They might not even notice the change in ownership.

For example, if you create a TikTok account around videos of popular travel destinations and adventures, you can easily sell the profile to any business that offers travel services. You can also do this for other industries like fashion, food, fitness, beauty, etc.

The key is to create an account that has quality content. The more followers and better engagement rate the TikTok account has, the higher the price you can sell it for.

Why Should Your Travel Video Be on TikTok?
The best thing and purpose of the TikTok project is the possibility of self-realization. You are free to create and upload just any video clips to the platform. By making engaging content, you can get a solid pack of benefits:

No limitations – the video takes up the entire screen of the phone;
Free access – you do not have to pay a dime to register an account;
A simple interface – you will hardly have any problems with using the app;
High level of responsiveness – the app works well on all smartphones regardless of their operating system;
Intelligent technology – content recommendations for users are made based on the interests of a particular account;
Work with all key networks – you can register and log into Tok Tok through all the social networks recognized by the world community.

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